One of my classes this semester is Integrated Marketing Communications. For our big project, we have to pick a company or make our own and basically promote it. We can do pretty much anything we want. He just wants us to have fun with it.
The company that I suggested for my group to do is TOMS Shoes. If you’re not familiar with TOMS, for every pair of shoes that you buy, they donate one pair to a child in need. One for One.
I’ve been looking through the TOMS website and I’m really impressed with what they have been able to do. It’s really encouraging to see a company whose sole purpose is to help those in need. In September 2010 they donated their 1,000,000th pair of shoes and they are operating in 23 countries all over the world, including Haiti.
I spent a good hour or so yesterday looking through pictures of kids getting and wearing their new TOMS and it’s pretty awesome to see their faces and to know that they are over the moon with their new pair of shoes.
I don’t own a pair of TOMS… yet. I’ve been trying to decide on a color for awhile now. I’ll most likely buy myself a pair in the next week or two.
